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Clear Channel stations in Madison and Milwaukee sell naming rights to news
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Here's a take on the story from the Washington Post...
When NBC newsman Reuven Frank started in television journalism more than 50 years ago, corporate sponsors commonly attached their names to programs - even news broadcasts. Frank got his break in 1950 with a classic of the genre "Camel News Caravan," the NBC evening news program sponsored entirely by Camel Cigarettes. "We weren't allowed to show a live camel, because a camel is a smooth cigarette, not a dirty beast," Frank says. ... Back in the 1950s when Camel imposed some directives on NBC News as the 'price of sponsorship' there was a rule against showing anyone smoking a cigar, said Frank. - The Washington Post

   

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